Heineken Launches Virtual Beer For The Metaverse
Citing the hype for the metaverse, we have seen many companies such as Nike and Mcdonald’s invest in metaverse-related products and services in the recent past. Now, global beverage brand Heineken has jumped on the bandwagon and launched its first virtual beer for the metaverse in the form of Heineken Silver. But not really! Let’s find out why we say that. Heineken launched its first virtual product, the Heineken Silver, at a launch event in the metaverse recently....