Digital addiction is real, and a major reason behind it is that people want to chronicle every moment of their life and share it with the rest of the world. Often, we miss out on the real experience in this frenzy. Honestly, when was the last time you enjoyed a vacation without taking out your smartphone and clicking a couple hundred selfies?

Ibis even has a dedicated website named RelaxWePost for you to book and hire a social media sitter – we prefer ‘Instagram Butler’ – to set you free from your digital shackles and get refreshed while on vacation. Your sitter will post pictures of your lavish lifestyle, even as you are actually taking a dip in the pool.

This is just a pilot project by Ibis and is being seen as a marketing stunt, but there is more to it than just helping guests truly enjoy their vacations.