Nearly two years ago, Instagram started testing a pretty controversial feature – hiding the likes counter and views of posts and videos. This feature has been in the testing phase ever since. It is available for some users, while others can still see the number of likes on their posts. Although this created quite a controversy amongst users, especially influencers, the Instagram chief recently confirmed that the feature is not going away anytime soon.
Live Rooms & Private Like Counts 😳
— Adam Mosseri 😷 (@mosseri) March 5, 2021
Now, the head of Instagram says that although it is a polarizing concept, the Private Likes feature is here to stay. The company will have more to share in the next month or two, so stay tuned for new information on this topic.
