Yoga guru Ramdev’s dream ‘swadeshi’ messaging app ‘Kimbho’ that aimed to give Facebook-owned WhatsApp a run for its money but was taken down from app stores last year owing to privacy concerns is still ‘on hold’, say company executives.

According to Abhitab Saxena, Senior Vice President and Head of Information Technology at Patanjali, the Kimbho app is on hold for now.

According to Anoop Mishra, one of the nation’s leading social media experts, “you need a team of Open Source experts, Cloud and content delivery network (CDN) experts, data engineers, an in-house team of core developers, API developers, user interface (UI) developers, in-house testing team and user data simulation team”, to run an app like WhatsApp.