Citing the hype for the metaverse, we have seen many companies such as Nike and Mcdonald’s invest in metaverse-related products and services in the recent past. Now, global beverage brand Heineken has jumped on the bandwagon and launched its first virtual beer for the metaverse in the form of Heineken Silver. But not really! Let’s find out why we say that.
Heineken launched its first virtual product, the Heineken Silver, at a launch event in the metaverse recently. Although the company is promoting the product as a legit virtual product that metaverse-treading users will be able to try out in the virtual worlds, Heineken said that it is actually “an ironic joke” for other brands and even themselves that are launching metaverse-related products and services.
“Our new virtual beer is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world,” the company further added.
Currently, you can try out the Heineken Silver virtual beer in the company’s virtual “Decentraland” brewery on your desktop or laptop or use its new AR filter on the popular social platform Snapchat. Furthermore, you can grab a can of Heineken Silver during your office meetings on Zoom and Teams using the SnapCamera tool to apply the can filter on your stream. And as it is a virtual beer, Heineken says that it is completely a “work safe” option.
