Toshiba, once well-known as a leader in the consumer electronics market, entered the audio products business in India at the start of this year but is now looking to aggressively market its products nationwide. The Japanese giant has signed up Teknodome as its primary distributor for North India, as revealed at a Channel Connect in New Delhi.
The new Toshiba RZE-BT700E truly wireless earbuds fit snugly in my ears and the sound was good and well-rounded. The company is promising 2.5 hours of playback with the truly wireless earbuds which have a charging case, like the Gear Icon X (2018) or Apple AirPods.
Varghese told Beebom that Toshiba is ‘trying to strike a balance’ between offline and online channels right now. Toshiba began selling audio products in physical retail outlets in southern India, but it is now looking to tap the northern India market through a mix of online and offline marketplaces.
