By now, I bet most of us know that Google collects a boatload of digital data on us. It has information about all of your Google searches, location history, and well, let’s not forget YouTube history as well. The company gave users an option to auto-delete this data after fixed intervals of time earlier last year. Now, it is taking an important step today to perk up your privacy.

As for existing users, Google is now trying to hide the new privacy controls from you to log more data on you. Instead, the company “will actively remind you about the auto-delete controls through in-product notifications and emails” if you have Web & App and Location Activity turned on.