Google on Thursday announced an updated Play Store subscription policy as part of a broader policy update that seeks to put an end to deceptive subscription practices by unscrupulous app developers.
The new policy is part of Google’s continuing efforts to make publishers transparent about their subscription offerings on the Play Store and to ensure that all users can eventually make an informed choice before they sign-up for a service or make an in-app purchase. “We believe that although these changes may lead to fewer conversions or more subscription cancelations in the short term, they will also result in higher quality, more committed subscribers with lower refund and chargeback rates,” said the company.
