Following the relative success of the Pixel 4a in India, Google is reportedly looking to move significant numbers of its successor, possibly named the Pixel 5a, in the country this year. The Mountain View giant is also planning to get its marketing strategy (price and availability) right for the Google Pixel 5a to appeal to a larger segment of Indian consumers.
According to an unnamed senior company executive quoted by ET Telecom, “Google doubled inventory for Pixel for India last year and this year the intention is to further increase the focus and get a larger share from global inventory for the India market”.
Not only is Google planning to price the upcoming Pixel 5a more affordably in India, but the company is also reportedly planning to start its Made-in-India operations soon. As per the report, Google is looking at possibly “shifting a portion of manufacturing of the device to India for both domestic and export needs.”
The company is also planning to enter new price-segments in the country. According to the Google executive, “We also want to play brand value in the smartphone segment. Pixel awareness is in the market now.”
