Citing the growing popularity of vertical, short-form videos on TikTok and Instagram Reels, Google jumped on the bandwagon with the introduction of YouTube Shorts back in 2020. Now, it seems like the tech giant wants to bring ads to its short-video platform on Android and iOS to help creators monetize their content. Check out the details below to find out more about it.
Google recently shared its earnings report for the first quarter of 2022. Although the company might have missed the expected earnings (it was expected to meet the $7.51 billion mark but only reached $6.87 billion), it saw significant growth on YouTube, thanks to the ads on the platform. YouTube saw a 14% YoY growth, with revenues from ads adding the most in that amount. Banking on this growth, Google now aims to bring ads to YouTube Shorts.
Although the short-video space is currently dominated by TikTok, Schindler noted that Google is heavily investing resources to make YouTube Shorts a worthy competitor. The executive also mentioned the $100 million Short Fund that rewards YouTube Shorts creators up to $10,000 a month for their content, viewership, and engagement.
