Although Google has introduced many privacy-focused features to its products and services over time, there are still concerns over the data collection of users. Google recently announced a “Privacy Sandbox” initiative (even for Android), which is an ad-targeting system that will generate ad revenues for advertisers without compromising the privacy of users. Now, the search giant has announced to start global trials of the new Privacy Sandbox features in its Chrome browser. Check out the details below.
Google recently shared an official blog post to announce the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals. In the post, the company confirmed that developers across the world can now test the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome, starting today.
The company also mentioned that the Privacy Sandbox proposals have already received positive feedback from early testers. Hence, Google is now rolling out more Privacy Sandbox features for testing to expand the ecosystem. Plus, the company also noted that it will work with global regulatory authorities like UK’s Competition and Markets Authority to make its Privacy Sandbox proposals available to advertisers and users soon.
